Quantitative research services
Face to face interviews
We have a reliable, retained in-house field team of around 65
interviewers plus some 50 freelance social researchers employed as
needed, out on the streets across the country. Many of our field
interviewers have been with us for a number of years. All our field
interviewers are trained by our Field Team Manager, Azim Khan, and
their quality standards are monitored on a project by project basis
by our Senior Data Analyst Jenny Chen. As with all our quantitative
research methods, we have strict quality control processes to
ensure MRS-compliant standards are consistently delivered.
The ethnic and social diversity of modern Britain means the
diversity of our field team is a vitally important asset for many
clients. Fully inclusive consultation needs to engage those
minority and recent migrant communities with special needs and
aspirations, who can easily miss out on mainstream services. To
meet this special need we have build a uniquely diverse field team,
ideally suited to research in today's mobile, rapidly changing
communities in both urban and rural locations.
We are able to offer both CAPI (Computer Assisted Personal
Interviewing) and the traditional PAPI (Paper and Pencil
Interviewing) for our face to face interviews.
Postal surveys
Complementing our Field Teams we have a dedicated in-house
Data Operations team working in the head office processing postal
surveys. Having an in-house team giving us full control over all
aspects of the mailing and ensuring that we have tight quality
control over every stage of the process. For large batch
assignments we can out-source to specialist mailhouses such as our
partner Arcane Direct Mail. We have strict data protection quality
procedures in place to ensure the identity of respondents is kept
separate from their responses, and data checking procedures to
ensure the quality of the data meets industry standards.
CATI telephone surveys
Based in our Science Park head office, we operate a specialist
CATI telephone research centre. Real time data entry is run using
SNAP whilst the interview is taking place. For quality purposes and
to retain qualitative data we operate a Liquid Voice digital
recording system, which records all telephone interviews from
designated phones. Listen-in is available for internal and client
quality assurance, to identify any areas where further training may
be required for interviewers. Call extracts can, with respondent
permission, be used as 'voice-over' in presentations, to convey
consumer views to clients directly.
Online surveys
SNAP Webhost is the package we use for our expanding range of
online surveys. As with much of our business, work is managed in
house and not outsourced to other providers, enabling us to monitor
all surveys in real time, including online tracker surveys. Results
from online surveys can be combined with other methods or kept
standalone. Our online surveys are hosted as an extension of
our website, but we can also provide the link to clients so
that survey participants can access the survey via their own
website.
Other products and services
Other quantitative services include recruitment,
refreshing and management of Citizens
Panels. For our complementary range of qualitative
research services, click here.
For further information
about any of our quantitative research services, or to ask for a
quote for a piece of work, please contact Helen Bryce (0121 604
4664)